City Beverages Pledges Millions to Scholarship Program for Low-Income Children

FOR IMMEDIATE RELEASE: February 24, 2010

City Beverages announced its contribution of $4.2 million to the Step Up For Students Scholarship Program, continuing its efforts to provide educational opportunities to families within its company and throughout its community.

“We’re partnering with Step Up For Students because we believe that, as corporate citizens, we have a responsibility to ensure that our state’s most disadvantaged children have access to the education that best meets their individual needs,” said Luis Estep, director of corporate affairs. “Step Up For Students is allowing us to invest in the future generation and in turn, the future workforce.”

A contribution of $4.2 million can provide scholarships for roughly 992 students. During the 2010-11 school year, the program served more than 33,000 students with a scholarship worth up to $4,106.   The students, who qualify for free or reduced-price lunch in public school, were able to use the scholarship at approximately 1,200 private schools throughout Florida.

Corporations receive a dollar-for-dollar tax credit when they make a contribution to the program. Until July 1, 2010, the tax credits were available only to companies that redirected a portion of their corporate income or insurance premium tax liabilities. But a strong bipartisan majority in the Legislature recently voted to expand the Florida Tax Credit Scholarship and allow companies with an alcohol beverage excise, direct-pay sales or oil and gas severance tax liability to participate.

Orlando-based City Beverages has given its full support to Step Up For Students as an extension of the company’s commitment to corporate social responsibility.

“When I see a company like City Beverages get behind what we do, I see the potential to turn around the lives of thousands of students at-risk of failure,” said John Kirtley, the founder and chairman of Step Up For Students. “Every child is unique, and not every school works for every child. City Beverages has recognized that.”


City Beverages is the proud distributor of Anheuser-Busch/InBev products in Central Florida, selling and distributing products to over 2,400 retail accounts throughout Orange and Osceola counties.  They have a Craft Beer portfolio and a non-alcoholic category which includes not only non-alcoholic beer, but also Energy Drinks, Margaritaville Paradise Key Teas and Icelandic Glacial Water Their mission is to provide quality products and services, exceeding customer expectations.  They provide professional, personalized, and friendly efficient service through their knowledgeable staff.

Visit City Beverages on the web at www.citybeverages.com or check them out on Facebook.[/x_text]